The Ad Club
Media Innovation Day 9/16
The First Ever Media Innovation Day

National Advertising Page in CFO Magazine

Full Page B&W in Worcester Magazine

Kiss 108 :30 Second Spot Schedule

Full Page Value of Ads in Worcester Telegram & Gazette

4 Mall Dioramas at Cambridgeside Galleria ROS 728 X 90 Ad Unit

Boston Herald Full Page B/W Ad

The Business Journals: National 1/2 Page, 4C Ad in April 2011 SBA Section

Air Time on WSBK-TV

Air Time on WBZ-TV

Media on WeatherBug Desktop Application and/or

Full Page Ad in The Improper Bostonian Magazine

1/2 Page 4C Newspaper Ad in The Cape Cod Times, to run ROP

Rt.1A (Revere) Van Wagner Billboard - McLellan Highway n/o Logan Airport

Media on A&E and History Channels

JAM'N 94.5 Media Package

$20,000 Media Package on

Online Impressions on &

JiWire Wi-Fi Media Channel

1 Bulletin in Providence for 4-Week Flight

WCVB-TV Television and Online Package

Full Page 4CB Ad in Newsweek 50+ Edition

Telemundo Boston Media Package

Full Page Ad in Boston Magazine

Break Media Video Test Proposal

Boston Business Journal Morning Roundup E-mail Ad

5 Boston Pedicabs with Full Vinyl Wraps

Full 4-Color Bleed Ad in Yankee Magazine - National

Massive Video Game Advertising: In-game Dynamic Ads

2 Weeks of Brand Block with Skin on

ROS Media on

Northeastern Regional Ad in Sports Illustrated Magazine

Thirty :30 Second Commercials on WFNX

Pandora Mobile: 1mm Mobile Impressions on iPhone & Blackberry

Radio Traffic Report Package from Metro Traffic

1/2 Page Ad in USA Today

Mixpo Online Video Ad Campaign

Targeted Pre-Roll within Sony Movies, TV Shows and Original Content

Traffic Map Display Banners from Metro Traffic

Yahoo! Online Media Package

Full Page Daily B&W Ad in Providence Journal

WBUR Package #1: 20 Announcements on WBUR

WBUR Package #2: 20 Announcements on WBUR.

Commuter Rail Station Poster Showing / 4-Week Campaign

WBZ-FM "The Sports Hub" Package

WODS Media Package

WBMX Media Package

Smart Money Magazine - FP4CB to 1/2 Circulation (400,000)

Wall Street Journal Digital Network RON Package

A B&W Quarter Page in The Wall Street Journal

MNI Targeted Magazine Program in Time, Newsweek, The Week, SI, and U.S. News

WZLX Media Package

Nickelodeon Kids & Family Digital: /

5 Daily GRP Poster Showing (17 Locations)

North of Boston Media Group Full Page, Process Color Magazine Ad

North of Boston Media Group Leaderboard Online Package

Full Page 4C Ad in North of Boston Daily Newspapers

$4,000 Worth of Online Survery Respondents, Access and Survey Technology

WEEI Spot Schedule

WAAF Spot Schedule

WRKO Spot Schedule

WMKK Spot Schedule

Youth Media Package on Alloy Digital Network

4-Week National Schedule on CNN Airport Network

1/2 Page Ad in GateHouse Media New England Newspapers

In-Elevator Video Advertising on Captivate Network

1/3 Square 4CB Ad in Southwest Airlines Spirit Magazine

1/3 page Ad in US Airways Magazine

P4CB in People Magazine 2,075,00 Circulation Buy

One Global Business Page within TIME Magazine US Edition (circ. 1,600,000)

Demo/Geo/Weather Triggered Inventory on

WBZ News Radio Media Package

WTKK Spot Schedule

WROR Spot chedule

Time Axcess Digital Media

Cafemom Targeted Media

WHDH 7NBC TV package Digital Media Package

CW56 TV Package Internet package

BabyCenter Run of Site and E-mail

Discovery Education: Parent & Teacher Targeting

Front Page Ad in The Boston Globe Homepage Takeover

SheKnows Parenting Targeted Media

Custom Site-Wide Takeover on Metacafe

Media on the Providence Interconnect

Time Warner Spot Cable Package in Portland, ME

Adspace Digital Mall Network (4-Week Flight)

CBS Interactive Reach Rotation

Ferrari 360 DOOR Advertising Media in Boston

Ferrari 360 FRONT QUARTER PANEL Advertising Media in Boston

Full Page Advertisement in Technology Review Magazine

Ad Impressions on

Four-Color Display Page in Worth magazine

One Page in a Sunset 2010 Special Interest Publication

The Weather Channel: Mobile Run of App for Android and iPhone

ChaCha Mobile Campaign - 1MM Ad Impressions

WBGH: 80x:15 Second Spots on 89.7FM NPR Station for News & Culture or 99.5FM All Classical

Ladies' Home Journal - 250,000 Circulation in the New England Region

A Regional Page in Coastal Living

$25,000 Digital Media on Meebo Media Alert Unit

:30 National Cinema Spots

American Greetings Interactive Online Media Units

Targeting Online Media Campaign on

50x 30: Spots on Bloomberg Television

Full Page Ad in Bloomberg Business Week

Adsmobi Mobile Media Campaign: 1 Million Impressions

1st Quarter 2011 ROS Campaign on

FeaturedAnnual Listing and Dedicated E-Blast on Teen Life

Creative Services for Mobile Rich Media Advertising Campaign

#25 Showing of Simon Sky Banners in the Boston DMA

Full Page Ad in Money Magazine’s NE Edition OR Fortune Magazine’s Northeast Edition

500,000 Impressions on's Mobile Site

Scripps Networks Digital Media Package Dart Adapt Program

1,000,000 Ad Impressions on the Food Channel/

ROS Inventory on the Citadel Media Radio Networks/Syndicated Programs

AMNtv Platform: 10 Week Screen Flight at Fenway Park OR 4 Week Flight at Various MLB Stadiums

Hyperlocal Mobile Advertising via the WHERE Ads Network

Run of Site Leaderboard on

Full Page Ad in MorningstarAdvisor Magazine

:30 Video and Banner Ad on Verifone's In-Taxi Digital Network in Boston

Ecast Customized, Location-Based Advertising Plan

WSJ Office Network - 2-Months of Digital OOH Media - 84 Premiere Boston Office Buildings

NECN Media Package

WMUR-TV New Hampshire Television Package

Digital Signage in Times Square

Airtime on KNBC - Los Angeles

Associate Press: Mobile Boston DMA Campaign

Airtime on WMAQ - Chicago

Associated Press: Mobile National Campaign

NECN Online Media Package

Integrated New England Advertising Package in Harvard Magazine

Travelocity Ad Campaign

10K Worth of Yahoo Mobile ROS Plus One BT

USAToday - Digital: One Homepage Roadblock and Two Newsletters

In-Stream Audio with Synced Display Banner Campaign on Slacker Radio

Interactive Database Marketing Campaign, 50k Respondents from Triton Loyalty

#25 Airport Diorama Showing Logan Airport in Boston

The Turner Network Sports & Entertainment Package

Media Package on Comcast SportsNet New England

$25,000 Gross Inventory on Fox Soccer

Mass Pike Springfield Bulletins

Thousands of People Talking & Tweeting About Your Product or Event

Video and Banner Ads on the CMT In-Taxi Network

One 4-Color Full Page Ad in Metro, Boston's Largest Daily Newspaper!

Guerrilla Mobile Billboards Sports Package

MyBike Mobile Billboard Advertising Package #2

MyBike Mobile Billboard Advertising Package #1

Boston Spanish Language TV/Internet Package

Gloss TV Package: 100+ Venues Total in the Top 10 DMAs

Health Central Online Inventory

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Boston Globe Media

Simon Malls

Media Innovation Day at a glance
12:30 PM
1:00 PM

The Future of Media

From Mobile to Social to Digital to New Media, hear from some of the most innovative minds in media today. [more]
5:00 PM
Maven Awards
The Second Annual Maven Awards will recognize New England’s most innovative media plans. [more]
6:00 PM
Media Auction Kick Off Gala
Cocktails & networking will kick off the 2010 Media Auction, which goes live at 11:59pm on September 16th. [more]



12:30 PM The Future of Media
From Mobile to Social to Digital to New Media, hear from some of the most innovative minds in media today.
12:30 PM   Registration & Lunch
1:00pm:  2010: A Memorable Year in Marketing
    John Moore, Mullen [bio]
1:30pm:   Beyond Mobile Barriers

The mobile media platform is becoming a more widely utilized piece of many media planning strategies. Rich media, applications, coding, scanning, geo-location and hyperlocal features are just a few capabilities allowing brands and establishments to interact with mobile users in new and useful ways. Hear more about these emerging trends in mobile marketing, and their value to brands and marketers.

  • Dan Olschwang, Jumptap[bio]
  • Andrew PAradise, AisleBuyer
  • Ben Smith, Dunkin' Brands [bio]
  • Moderator: Michael Troiano, Holland-Mark Digital [bio]
2:15pm:   Coffee Break

Augmenting Free Social Media with Paid Social Media


Quantifying the value of social media is a topic on the minds of most marketers today, but is there any value in supplementing free social media with paid social media? Is paid social media counter-intuitive to the intrinsic value of social media? Our panelists discuss the concept of paid social media - if it works, in what instances it works, and what potential benefits there are for marketers willing to give it a try.

  • Troy Kelley, Arnold [bio]
  • Walter Sabo, Hitviews [bio]
  • Robert Willington, SwiftCurrent [bio]
  • MODERATOR: Nathan Lump, Hill Holliday [bio]
3:15pm:   Technology & the Changing Face of Media

Digital technology is evolving rapidly and will forever change the way we advertise, engage, and conduct business online. Panelists will discuss the how new technology is driving the future of media and digital exchanges.

  • John Haake, Turn [bio]
  • Scott Portugal, Traffiq [bio]
  • Pat Reynolds, Triton Digital Media [bio]
  • MODERATOR: Adam Cahill, Hill Holliday [bio]
4:00pm:   Technology & the Changing Face of Media
  • Claudio Marcus, Visible Worlds
  • Julie Kahn, Entercom
  • MODERATOR: Chase Garbarino, Pinyadda Media
5:00 PM Maven Awards
The Second Annual Maven Awards will recognize
New England’s most innovative media plans.
4:30pm:  Break / Maven Registration
5:00pm:   Maven Awards Ceremony
6:00 PM MEDIA Auction Kick Off Gala
Cocktails & networking will kick off the 2010 Media Auction which goes live at 11:59pm on September 16th.


 Media Auction Kick Off Gala!
11:59pm: Goes live