The Ad Club
Media Innovation Day 9/16
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The First Ever Media Innovation Day

National Advertising Page in CFO Magazine

Full Page B&W in Worcester Magazine

Kiss 108 :30 Second Spot Schedule

Full Page Value of Ads in Worcester Telegram & Gazette

4 Mall Dioramas at Cambridgeside Galleria

BostonHerald.com ROS 728 X 90 Ad Unit

Boston Herald Full Page B/W Ad

The Business Journals: National 1/2 Page, 4C Ad in April 2011 SBA Section

Air Time on WSBK-TV

Air Time on WBZ-TV

Media on WeatherBug Desktop Application and/or WeatherBug.com

Full Page Ad in The Improper Bostonian Magazine

1/2 Page 4C Newspaper Ad in The Cape Cod Times, to run ROP

Rt.1A (Revere) Van Wagner Billboard - McLellan Highway n/o Logan Airport

Media on A&E and History Channels

JAM'N 94.5 Media Package

$20,000 Media Package on TheStreet.com

Online Impressions on PCWorld.com & Macworld.com

JiWire Wi-Fi Media Channel

1 Bulletin in Providence for 4-Week Flight

WCVB-TV Television and Online Package

Full Page 4CB Ad in Newsweek 50+ Edition

Telemundo Boston Media Package

Full Page Ad in Boston Magazine

Break Media Video Test Proposal

Boston Business Journal Morning Roundup E-mail Ad

5 Boston Pedicabs with Full Vinyl Wraps

Full 4-Color Bleed Ad in Yankee Magazine - National

Massive Video Game Advertising: In-game Dynamic Ads

2 Weeks of Brand Block with Skin on YankeeMagazine.com/Almanac.com

ROS Media on CNNMoney.com

Northeastern Regional Ad in Sports Illustrated Magazine

Thirty :30 Second Commercials on WFNX

Pandora Mobile: 1mm Mobile Impressions on iPhone & Blackberry

Radio Traffic Report Package from Metro Traffic

1/2 Page Ad in USA Today

Mixpo Online Video Ad Campaign

Targeted Pre-Roll within Sony Movies, TV Shows and Original Content

Traffic Map Display Banners from Metro Traffic

Yahoo! Online Media Package

Full Page Daily B&W Ad in Providence Journal

WBUR Package #1: 20 Announcements on WBUR

WBUR Package #2: 20 Announcements on WBUR.

Commuter Rail Station Poster Showing / 4-Week Campaign

WBZ-FM "The Sports Hub" Package

WODS Media Package

WBMX Media Package

Smart Money Magazine - FP4CB to 1/2 Circulation (400,000)

Wall Street Journal Digital Network RON Package

A B&W Quarter Page in The Wall Street Journal

MNI Targeted Magazine Program in Time, Newsweek, The Week, SI, and U.S. News

WZLX Media Package

Nickelodeon Kids & Family Digital: NickJr.com / Shockwave.com

5 Daily GRP Poster Showing (17 Locations)

North of Boston Media Group Full Page, Process Color Magazine Ad

North of Boston Media Group Leaderboard Online Package

Full Page 4C Ad in North of Boston Daily Newspapers

$4,000 Worth of Online Survery Respondents, Access and Survey Technology

WEEI Spot Schedule

WAAF Spot Schedule

WRKO Spot Schedule

WMKK Spot Schedule

Youth Media Package on Alloy Digital Network

4-Week National Schedule on CNN Airport Network

1/2 Page Ad in GateHouse Media New England Newspapers

In-Elevator Video Advertising on Captivate Network

1/3 Square 4CB Ad in Southwest Airlines Spirit Magazine

1/3 page Ad in US Airways Magazine

P4CB in People Magazine 2,075,00 Circulation Buy

One Global Business Page within TIME Magazine US Edition (circ. 1,600,000)

Demo/Geo/Weather Triggered Inventory on Wunderground.com

WBZ News Radio Media Package

WTKK Spot Schedule

WROR Spot chedule

Time Axcess Digital Media

Cafemom Targeted Media

WHDH 7NBC TV package

WHDH.com Digital Media Package

CW56 TV Package

CW56.com Internet package

BabyCenter Run of Site and E-mail

Discovery Education: Parent & Teacher Targeting

Front Page Ad in The Boston Globe

Boston.com Homepage Takeover

SheKnows Parenting Targeted Media

Custom Site-Wide Takeover on Metacafe

Media on the Providence Interconnect

Time Warner Spot Cable Package in Portland, ME

Adspace Digital Mall Network (4-Week Flight)

CBS Interactive Reach Rotation

Ferrari 360 DOOR Advertising Media in Boston

Ferrari 360 FRONT QUARTER PANEL Advertising Media in Boston

Full Page Advertisement in Technology Review Magazine

Ad Impressions on Technologyreview.com

Four-Color Display Page in Worth magazine

One Page in a Sunset 2010 Special Interest Publication

The Weather Channel: Mobile Run of App for Android and iPhone

ChaCha Mobile Campaign - 1MM Ad Impressions

WBGH: 80x:15 Second Spots on 89.7FM NPR Station for News & Culture or 99.5FM All Classical

Ladies' Home Journal - 250,000 Circulation in the New England Region

A Regional Page in Coastal Living

$25,000 Digital Media on Meebo Media Alert Unit

:30 National Cinema Spots

American Greetings Interactive Online Media Units

Targeting Online Media Campaign on Bloomberg.com

50x 30: Spots on Bloomberg Television

Full Page Ad in Bloomberg Business Week

Adsmobi Mobile Media Campaign: 1 Million Impressions

1st Quarter 2011 ROS Campaign on Allrecipes.com

FeaturedAnnual Listing and Dedicated E-Blast on Teen Life

Creative Services for Mobile Rich Media Advertising Campaign

#25 Showing of Simon Sky Banners in the Boston DMA

Full Page Ad in Money Magazine’s NE Edition OR Fortune Magazine’s Northeast Edition

500,000 Impressions on Boston.com's Mobile Site

Scripps Networks Digital Media Package

Nasdaq.com Dart Adapt Program

1,000,000 Ad Impressions on the Food Channel/Marthastewart.com

ROS Inventory on the Citadel Media Radio Networks/Syndicated Programs

AMNtv Platform: 10 Week Screen Flight at Fenway Park OR 4 Week Flight at Various MLB Stadiums

Hyperlocal Mobile Advertising via the WHERE Ads Network

Run of Site Leaderboard on Morningstar.com

Full Page Ad in MorningstarAdvisor Magazine

:30 Video and Banner Ad on Verifone's In-Taxi Digital Network in Boston

Ecast Customized, Location-Based Advertising Plan

WSJ Office Network - 2-Months of Digital OOH Media - 84 Premiere Boston Office Buildings

NECN Media Package

WMUR-TV New Hampshire Television Package

Digital Signage in Times Square

Airtime on KNBC - Los Angeles

Associate Press: Mobile Boston DMA Campaign

Airtime on WMAQ - Chicago

Associated Press: Mobile National Campaign

NECN Online Media Package

Integrated New England Advertising Package in Harvard Magazine

Travelocity Ad Campaign

10K Worth of Yahoo Mobile ROS Plus One BT

USAToday - Digital: One Homepage Roadblock and Two Newsletters

In-Stream Audio with Synced Display Banner Campaign on Slacker Radio

Interactive Database Marketing Campaign, 50k Respondents from Triton Loyalty

#25 Airport Diorama Showing Logan Airport in Boston

The Turner Network Sports & Entertainment Package

Media Package on Comcast SportsNet New England

$25,000 Gross Inventory on Fox Soccer

Mass Pike Springfield Bulletins

Thousands of People Talking & Tweeting About Your Product or Event

Video and Banner Ads on the CMT In-Taxi Network

One 4-Color Full Page Ad in Metro, Boston's Largest Daily Newspaper!

Guerrilla Mobile Billboards

ESPNBoston.com Sports Package

MyBike Mobile Billboard Advertising Package #2

MyBike Mobile Billboard Advertising Package #1

Boston Spanish Language TV/Internet Package

Gloss TV Package: 100+ Venues Total in the Top 10 DMAs

Health Central Online Inventory

The Media auction is NOW LIVE!
Check out the catalog and purchase your favorite properties now. .
Thank you to our sponsors

Traffiq

Boston Globe Media

Simon Malls

 
 
Media Innovation Day at a glance
12:30 PM
Registration
 
1:00 PM

The Future of Media

From Mobile to Social to Digital to New Media, hear from some of the most innovative minds in media today. [more]
 
5:00 PM
Maven Awards
The Second Annual Maven Awards will recognize New England’s most innovative media plans. [more]
 
6:00 PM
Media Auction Kick Off Gala
Cocktails & networking will kick off the 2010 Media Auction, which goes live at 11:59pm on September 16th. [more]
 

 

Speaker Bios

Cahill

ADAM CAHILL [moderator]

EVP, CO-DIRECTOR OF MEDIA

HILL HOLLIDAY

Adam is responsible for Hill Holliday’s media department ... [more]

haake
John Haake
Head of Marketing
Turn, Inc.

An award-winning marketer, Haake is a staunch advocate of the “Promise of Digital." [more]


kelley
Troy Kelley

EVP, Chief Digital Officer

Arnold

Kelley oversees Digital strategy and development across Arnold’s network offices in Boston, DC and NYC. [more]


lump
Nathan Lump [moderator]
VP, Content Strategy
Hill Holliday

Lump is responsible for developing and executing breakthrough content-driven solutions that drive brand engagement ... [more]


John Moore

Chief Media Officer

Mullen

Moore is responsible for crafting the department's vision and spearheading new business initiatives. [more]


olschwang

Dan Olschwang

President & CEO

Jumptap
Olschwang is a driving force for innovation in the mobile advertising industry. [more]

Portugal
Scott Portugal
CRO & Managing Director
TRAFFIQ

Scott Portugal is a digital technology veteran with more than 14 years of experience. [more]


reynolds

Patrick Reynolds

EVP, Media

Triton Digital Media
In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. [more]

sabo
Walter Sabo Jr.
Chief Executive Officer
Hitviews
Walter Sabo is a leader in media programming, marketing and management. [more]

woodman

Ben Smith

Interactive Marketing Manager

Dunkin' Brands
Smith has managed several high-profile digital campaigns like the “Create Dunkin’s Next Donut Contest” and the “Dunkin’ Run”. [more]
   

troiano
Michael Troiano
President
Holland-Mark Digital
Troiano spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, ... [more]

wade
[Emcee: The Maven Awards]

DAVID WADE

NEWS ANCHOR

WBZ-TV

Award-winning journalist David Wade co-anchors WBZ-TV News’ weekday newscasts ... [more]


willington

Robert Willington

CEO

Swiftcurrent
Robert Willington was a strategist for the Scott Brown for US Senate campaign. [more]